Principle 10
Leveraging Technology and the Internet
Give me a lever long enough and a prop strong enough, and I can single-handedly move the world.
—Archimedes
In this chapter, you will learn a few strategies for leveraging technology and the Internet that will assist you in building the foundation for creating a successful business and becoming an Affluent Entrepreneur. You will also read examples of entrepreneurs who have used these strategies to expand their reach and build their business. Finally, you will see how “The Donald,” Mr. Trump, effectively uses technology continuously to build his empire.
Without question, this principle is one of the most essential in this book because technology has revolutionized the way business is done, and it is largely the way business is now done. I'm going to share with you here how to use e-mail, social networking, and search engine optimization (SEO) to your advantage. If you don't want to devote time to executing these strategies effectively, you will learn how to find talented experts to handle them for you. What's important to note is that you don't have to know how all this technology works; you only need to understand why you (or the person to whom you delegate these tasks) must leverage the Internet and technology to your benefit. By taking advantage of these wonderful tools, you will be able to market your business on a global basis around the clock, every day of the year, and then experience the wonder of making money while you ...
