Principle 15

Building Your Brand Identity

If you would not be forgotten as soon as you are dead and rotten, either write something worth reading, or do things worth the writing.

—Benjamin Franklin

With so many businesses in today's market, it's all about branding—standing out and identifying your business in a positively unforgettable way. So with this principle, you will learn how and why to build a unique brand for your business. You will learn about developing a successful web site, successful sales collateral items, and a sound business model. You will learn how to select a logo and color scheme for your company. You will learn what I believe to be the world's greatest marketing tool, and how to create that marketing tool for your business.

Furthermore, you will learn Seth Godin's wisdom on how to make your brand stand out from your competition. You will also learn why Ralph Lauren changed his birth name and built his entire company on remaining true to his brand, which is still going strong nearly 40 years later. Branding your business well will ultimately result in increased revenues and set you up to become an Affluent Entrepreneur.

The challenge we all have in business as entrepreneurs is that there is a good chance you and I are not the only ones in our markets offering our type of products and services. As a result, at times we can all get lost in the crowd of others doing what we do. Because of this overcrowding, if you do not do something to stand out, you may find ...

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