Principle 19
Creating Walk-Away Incomes
I am always doing what I cannot do yet, in order to learn how to do it.
—Vincent van Gogh
In this chapter, you will learn why it's essential to invest in yourself, your systems, and your business model to earn and create residual, walk-away incomes. You'll see that by using this principle in your life and in your business, you'll truly become the Affluent Entrepreneur and achieve prosperity in the free enterprise system. You will also learn how to price your products and services, and more importantly, how to collect from those clients. You will be introduced to a monthly royalty pay plan model that you may decide to replicate, plus you will learn how and why Mary Kay Ash from Mary Kay Cosmetics is honored as a leading female entrepreneur in American history.
The number one question I hear from my clients is this: “How should I charge for my services?” My answer is simple: charge and accept whatever the client is willing to pay! What do I mean by this? People may purchase the same product or service from different stores or online retailers and each pay a slightly different price. That is just the way things work. For example, you could call Marriott directly to book a hotel room and may pay $250 per night in a big city; yet if you booked it through Priceline.com, the same hotel room may cost you $139 per night.
Therefore, I firmly believe you, as a small business owner and Affluent Entrepreneur, need to somewhere, somehow post your fees. ...
