CHAPTER TWELVE
CONSUMPTION UPGRADE AND EMPLOYMENT CREATION
• Using the case of Linyi, we look at how livestream e-commerce has driven employment.
• Using the case of four users from Xinjiang, we look at how people who are 3,500 km away from Linyi have upgraded their consumption.
A FIRST LOOK AT HOW LIVESTREAMING HAS DRIVEN EMPLOYMENT IN LINYI
Key Points
• In livestream e-commerce, livestreamer teams have rapidly expanded to become a motive force of direct employment.
• Livestream e-commerce has driven employment in supporting industries and the entire employment ecosystem, widening the channels for employment.
• Livestream e-commerce provides higher salaries with which to recruit professional talents.
How has livestream e-commerce ...
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