CHAPTER TWO
GUANGZHOU: A TRADITIONAL COMMERCIAL CENTER ENTERS THE AGE OF VIDEO
• Guangzhou is a traditional commercial center and a main source of goods for livestream e-commerce. In this chapter, we have chosen to study two of its industries: clothing and cosmetics.
• For the clothing industry, we shall find out the perspectives and strategies of Sister Zhen and Sister Mi, who have each been doing e-commerce for 10 years.
• For the cosmetics industry, we have chosen two relatively well-known enterprises: Uniasia and Hanhoo. We shall find out how they think and how they act.
Guangzhou is a national commercial port where first-tier wholesale markets and support supply chains are gathered. As an important source of goods, Guangzhou has long ...
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