CHAPTER EIGHT
BUILDING THE PLATFORM INFRASTRUCTURE
• How does Kuaishou E-commerce differ from other e-commerce platforms?
• How can businesses with few followers increase their followers and sell their goods?
• How can brands build private domains on Kuaishou?
WHAT IS KUAISHOU E-COMMERCE?
—Xiao Gu
Senior Vice President of Kuaishou Technology and Head of Kuaishou E-commerce
Key Points
• E-commerce naturally developed from the community ecosystem of Kuaishou users. In compliance with its users’ demands, Kuaishou regulates transactions and provides a series of transaction tools and e-commerce infrastructure, including Kuaishou Store, Store Access, Distribution Library, User Ratings, Shop Ratings, and Kuaishou Service Provider. In 2019, ...
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