CHAPTER NINE
NEW ORGANIZATIONS, NEW MODELS
• Let’s see what the founders of four service organizations that grew up in the Kuaishou ecosystem—Yowant, Mockuai, Kmeila, and Star-Station—have to say.
XIE RUDONG, FOUNDER OF YOWANT: RETAINING AN AWE FOR BRANDS
Key Points
• Yowant refers to four dimensions when selecting non-celebrity livestreamers: professionalism, looks, diligence, and Internet sense.
• By making use of its livestreamer-related advantages, Yowant helps brands sell goods. It also feeds back to brands the data and consumer demands it obtains during the process of livestreaming.
• Yowant made use of its supply chain advantages to open a livestream e-commerce base in Linyi.
Yowant Network plays an important role in the field ...
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