Throwing a bunch of products against a wall to see what sticks is a recipe for disaster.
—Chapter co-author David Grabel
At the height of Microsoft’s market domination and valuation, Bill Gates and Rich Balmer were interviewed by a major news magazine. They said that Microsoft had too much to do and not enough resources. If it was true for Microsoft, it is probably true for every single company in the world. Organizations have too many good ideas. Trying to do all of them clogs the system and little gets done. In order to deliver the most customer value in the shortest ...