The Agile Enterprise: Building and Running Agile Organizations

© Mario E. Moreira 2017

Mario E. Moreira, The Agile Enterprise, 10.1007/978-1-4842-2391-8_14

14. Incorporating Customer Feedback

Mario E. Moreira¹ 

(1)Winchester, Massachusetts, USA

It’s not about achieving Agile for Agile’s sake. It’s about delivering customer value and achieving better business outcomes.

—Mario Moreira

The most important ingredient in understanding customer value is precious customer feedback. A customer-value-driven (CVD) enterprise is a company that optimizes for what the customer finds as valuable and adapts until this outcome is met. As you look to build a CVD engine within your enterprise, the customers and, specifically, their feedback are the “driver” that steers the engine of customer value.

Gaining customer feedback along ...