© Mario E. Moreira 2017

Mario E. Moreira, The Agile Enterprise, 10.1007/978-1-4842-2391-8_2

2. Envisioning a Customer-Value-Driven Enterprise

Mario E. Moreira

(1)Winchester, Massachusetts, USA

The hyperfocus of a customer-value-driven enterprise is incrementally learning what the customer wants and delivering it.

—Mario Moreira

What is a customer-value-driven enterprise? It is a company that optimizes for what the customer considers valuable and more specifically what the customer is willing to buy and use. It is also a company that optimizes its internal organizational processes toward a focus on customer value. This type of company attempts to remove any organizational processes or activities that do not directly link to customer value. As a simple ...

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