The hyperfocus of a customer-value-driven enterprise is incrementally learning what the customer wants and delivering it.
—Mario Moreira
What is a customer-value-driven enterprise? It is a company that optimizes for what the customer considers valuable and more specifically what the customer is willing to buy and use. It is also a company that optimizes its internal organizational processes toward a focus on customer value. This type of company attempts to remove any organizational processes or activities that do not directly link to customer value. As a simple ...
