Design a Product Box
Software is sometimes a necessary evil for companies. Rather than take on all the risk and uncertainty that comes with large projects, many would rather walk into their local Wal-Mart, whip out the credit card, and simply buy whatever it is they need.
While shrink-wrapped million-dollar software packages on supermarket shelves might still be a long way off, it does raise an interesting question. If we could buy our software off the supermarket shelf, what would the product box look like? And more importantly, would we buy it?
Creating a product box for your project, and asking why someone would buy it, gets your team focused ...