September 2013
Beginner
368 pages
5h 56m
English
book
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
by Jeff Scheinrock, Matt Richter-Sand
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Bottoms Up!
A key component of any business feasibility analysis is the financial projections. These projections will reveal the financial feasibility, scale, and investment required to get your business going. A common mistake is to create these projections from the top-down, rather than the bottom-up. A flawed approach, top-down projections are made when the entrepreneur takes a percentage of the whole market without justification. For instance, a top-down revenue projection might say that by capturing 2 percent of a billion dollar market, the company’s revenue will be $20 million per year. This is the wrong way to go about it. Instead of guessing a percentage based on the total market size, build your case from the ground up. With a bottom-up approach, each sale must be justified and tied to a business activity. You can tie sales to traffic to your site, a sales team, joint ventures, or advertising costs. To project the revenue of a sales team, for example, calculate how many calls a salesperson can make in a day, the percentage of those calls that result in sales, and the resulting number of sales made in a month. Multiply this total by the number of salespeople and you have successfully completed a bottom-up sales projection.
Whenever you’re projecting into the future, build your case from the bottom-up and you’ll have a solid and realistic foundation to stand on.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.