September 2013
Beginner
368 pages
5h 56m
English
book
The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
by Jeff Scheinrock, Matt Richter-Sand
Content preview from The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Be a Guerrilla Marketer
Guerrilla marketing is a catchall term used to describe unconventional marketing tactics. Guerrilla marketing is a cost-effective way to be different and get the word out, which is why a lot of entrepreneurs are guerrillas at heart. Advertising is expensive. To put it in perspective, a one-page ad in most mainstream magazines can cost over $60,000. Even if you could afford this, it’s probably not the best way to invest your marketing budget. Instead, get creative and be different.
Guerrilla marketing tactics are great for any size company. To help determine feasibility, you might rent a mall kiosk over a weekend or set up a trade show booth to see if there’s enough demand for your idea. Contests with fun, whacky prizes can be a great way to get people engaged. Even bigger companies can get in on the action. Red Bull’s marketing strategy has a distinctly guerrilla feel to it. They create and promote insane stunts and events, and get worldwide media coverage for it.
The best part of being a guerrilla is how much fun you’ll have. How can you not have fun throwing wild parties, putting on insane stunts, or pulling pranks that get national media attention? Just make sure you don’t get too crazy—you probably haven’t allocated any of your marketing budget to post bail.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.