Chapter FiveTurn Trends into OpportunitiesStop Preparing for the Future and Create It
On Cyber Monday 2013, one of the busiest small-package shipping days of the year, I visited UPS's Worldport air hub in Louisville, Kentucky. Beginning at about 11:30 p.m. on December 2, more than 130 cargo aircraft began descending from all around the world—one every sixteen to ninety seconds. UPS workers unloaded the packages, set them label side up on the conveyor belt, and sent them on an automated journey through a maze of conveyers so fast and convoluted that watching them was literally dizzying. Thirteen-and-a-half minutes later, after having been touched by human hands exactly twice, each package was miraculously spit out at the exact spot where an ...
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