Digital transformation.
Did the mere mention of this darling catch-all phrase of consultants generate a slight inner groan? I know it has that effect on me, and I am one of those consultants, working for consulting companies that invariably mention “digital transformation” on their web site’s home page.
There is nothing inherently wrong with the phrase itself. Deep down we all know that. To transform processes through the effective use of digital technologies is a very sensible thing to do. It is something that every organization should always be doing. The reason the phrase produces dread is that ...
