29 Case Study
Generative AI Creates a Paradigm Shift in Innovation Processes
In conversation with David Boyle: Author and expert with two decades of experience in using technology for audience strategy in creative industries. He has influenced major brands and co-wrote PROMPT for Brands with Richard Bowman. This case study explores how he used AI to revolutionize the innovation process at a global consumer goods company.
LinkedIn: beglen
Case Study in Summary
Case Study Classification
- Segment: B2C
- Industry: Consumer goods
- Geography: Global with brands in more than 100 countries
- Value creation levers: Product innovation
- Time to impact: 1-6 ...
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