32 Case Study
Enhancing Marketing Strategies Through the Power of LLMs
In conversation with David Boyle: Director at advisory firm Audience Strategies, experienced insights leader, and co-author of the PROMPT book series on using language models like ChatGPT to guide marketing and brand growth professionals.
LinkedIn: beglen
Case Study in Summary
Case Study Classification
- Segment: B2C
- Industry: Media and entertainment
- Geography: Europe
- Value creation levers: Growth and retention
- Time to impact: Less than 6 months
- Regulatory considerations: Low
The Business Challenge
A music events company needed an audience strategy to promote a live event ...
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