The Altman Close

Chapter 5RULES OF THE GAME: FIRST IMPRESSIONS

In real estate, for now, you may be playing on a smaller field than a medieval empire or the modern world, but make no mistake, you are transforming someone’s life by helping them to move on from a house or find a new home to love.

Our homes are our castles, our sanctuaries, our worth, and our families. Our homes are often the greatest part of our wealth and have a huge impact on our day-to-day lives. Land, houses, vision, and investments are integral to the American dream. We all know it. We’re all chasing our own dreams. Real estate is important work. Be part of it and it can fulfill your dreams.

No matter the money, the close is always the same. A $150,000 close is the same as a $50 million close. It just might have fewer moving parts to negotiate. Make no mistake. For some a $150,000 may be as critical, perhaps the sum total of one’s wealth, as the $50 million deal may be to someone else. It’s all relative. Be aggressive. Be hungry, whatever the task. You want the biggest bite for your client. Then you get your meal.

My nickname, the Shark, isn’t based on a random shout-out during happy hour. I’ve carefully built my reputation as a closer since day #1. How? I make money. I break records. The numbers talk for me. The Altman Brother did $423 million last year. Boom! No argument. No need to brag. You want to make money? Then you want me. My stats set the tone for this book.

I represent athletes, entertainers, industry executives, ...