The Altman Close

Chapter 19THE KILLER COMBO: DRONE AND 360° PHOTOS PLUS STAGING

I introduced you in Part I to branding weapons we use – cutting-edge technology such as drones and 360-degree cameras – to shoot our listing promos. Let’s put those together with still photography and staging to get the most of creating real-Hollywood-world virtual reality. This is Hollywood, right? All three make a killer-combo strategy as we open, work, and close.

Let’s start with photography and cinematography, media I’ve learned more about through real estate than by being on television. You don’t need to be a complete expert in these fields, but you need to know someone who is, and you need to know what not to do. Although I don’t hold the camera, I know how my listing should be shown on film and linked online; in other words, I know how to put it in your face.

Who sells houses? Well, we sell houses. What helps us sell houses? That’s right, the top-notch photos and videos we post online. This heavily involves staging, but we’ll get there in a second. Point is, if you think great houses sell houses on their own, you can think again. Focus: lights, camera, action.

In 2015, 100% of all homebuyers accessed the internet in their search; 86% watched video of their new community; and 70% toured the insides of properties online. That data is why we invest in the highest level of interior and drone photography our market has to offer. That’s how effectively these images sell houses.

It makes me cringe, but we’ve all ...