The Altman Close

PREFACE: PRE-GAME PEP TALK

Let’s get right to it. This book is more than real estate. This book is Hollywood. By that I mean I am Hollywood. YOU have the capability and potential of being Hollywood, too. I use “Hollywood” not in the pretentious, superficial, glitz-and-glamour sense of the phrase – take it from a blue-collar Boston guy who worked in the mailroom – and not as a geographical location. “Hollywood” in Altman-speak is making the biggest deals at the highest levels with the wealthiest and most financially successful entrepreneurs, success not just being measured by bank accounts.

We’ll cover that, but to start, this book is about closing, something I do over 180 times per year at record profits. Check my stats. Hell, check the Wall Street Journal. You’ll find me. Closing is about opening, which together is serving your client with the upmost respect, servicing your community, and yes, making money, lots of it. I don’t care if you’re in London, Dubai, Iowa, or Arkansas. You have the opportunity to make your business, your brand, and yourself “Hollywood.” This is a mentality, a physicality, and a reality. The Altman Brothers don’t dance. We make money moves, and you can dance to that.

From the moment I wake up ready for battle – gym to shower to embroidered suit – I am closing a deal. Whether on the street, in a Beverly Hills mansion, or on the sports field, the ball is in my hands; the clock is counting down, 3-2-1. This is what I have prepared for, the way I’ve set ...