ENTITY Form 10-14
PREPARED BY REVIEWED BY
REVISION DATE SECTION PAGE
ADVERTISING - ORGANIZATION AND ACTIVITIES
Does the entity have a formal advertising organization? [ ] Yes [ ] No If so:
What is the name and title of the individual heading this function?
What is the name and title of the person to whom the above manager reports?
How many people are assigned to this activity? _____
In which of the following activities does the internal advertising organization participate?
[ ] Ad creation. [ ] Media selection.
[ ] Agency selection. [ ] Agency liaison.
[ ] Sales promotion. [ ] Public relations.
[ ] ___________________________________ [ ] _______________________________________
Does the Entity utilize an advertising agency? [ ] Yes [ ] No If so:
Name: __________________________________ Account Executive: ________________________________
Address: ________________________________________________ Telephone:________________________
How long has this agency been employed? _____________
Who are the agency’s other major clients? __________________________ , __________________________ ,
_____________________________ , _____________________________ , ___________________________ .
Does the agency perform additional functions other than preparation and placement of advertising?
[ ] Yes [ ] No If so, what are they? __________________________________________________________,
_______________________________________ , ________________________________________________.
PREVIOUS ADVERTISING AGENCY
Who was the entity’s previous advertising agency?
Name: __________________________________ Account Executive: _________________________________