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The AMA Handbook of Due Diligence
book

The AMA Handbook of Due Diligence

by William M. Crilly, Andrew J. Sherman
April 2010
Intermediate to advanced content levelIntermediate to advanced
841 pages
25h 34m
English
AMACOM
Content preview from The AMA Handbook of Due Diligence
ENTITY Form 10-15
227
REF.
PREPARED BY REVIEWED BY
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ADVERTISING - MEDIA AND EXPENDITURES
DISTRIBUTION OF EXPENDITURES BY MEDIA
PLANNED EXPENDITURES BY MEDIA
IN CURRENT YEAR
DOLLARS
(Thousands)
PERCENT OF
TOTAL
Magazines $ %
Newspapers
Radio
Television
Outdoor (Billboard)
Point Of Sale
Total $ 100.0%
ADVERTISING EXPENDITURES
YEAR ACTUAL ACTUAL ACTUAL ESTIMATED PROJECTED
20 20 20 20 20
(Thousands Of Dollars)
Internal Expenses $ $ $ $ $
Agency Expenses
Media Expenses
Other Than Media Expenses
Total $ $ $ $ $
Percent Of Revenues % % % % %
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Please provide copies of the following for the current year:
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Publisher Resources

ISBN: 9780814413821