July 2012
Beginner
496 pages
8h 35m
English
Content preview from The AMA Handbook of Business Letters, 4th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 2
Components of an effective letter
Planning by itself is not enough to assure you of a positive response from your reader. There are, however, essential components of any letter that can multiply the chances of its effectiveness.
Before you begin to worry about the basic mechanics of a letter (structure, appearance, and grammar), think seriously about the attitude you wish to convey. Your attitude is conveyed through your choice of language, tone, and focus of attention. Each of these individual components is as important as anything else that goes into making up a successful letter.
The attitude conveyed in your letter can make the difference between a letter that is tossed aside and one that is read, understood, and reacted to favorably. ...
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