CHAPTER 24

Competing Through Project Management

KAM JUGDEV, PHD, PMP, PROFESSOR, CENTER FOR INNOVATIVE MANAGEMENT, ATHABASCA UNIVERSITY

Strategy is about success.1

WHAT IS STRATEGY?

Increasingly, companies are turning to project management as part of their business strategy. In doing so, companies want to ensure that they are investing in the right resources that will allow them to be efficient and effective. Successful projects contribute to business performance, and this can translate into an improved chance of the company’s surviving the cutthroat environment. However, research in project management using strategic management theories is just starting to emerge. We have yet to fully understand the dimensions of project management in terms ...

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