It’s often said that you don’t really understand something until you can express it as an algorithm. As Richard Feynman said, “What I cannot create, I do not understand.”12

—PEDRO DOMINGO, THE MASTER ALGORITHM

In 2004, I attended a senior executive team meeting at Amazon that just so happened to coincide with the Salesforce.com IPO. During the meeting, one of the other executive team members casually commented that Salesforce was the world’s largest customer relationship management (CRM) technology company.

Big mistake.

A senior Amazon leader (guess who) immediately reacted. “We are the world’s largest CRM company!”

The point was clear. Like a ...

Get The Amazon Way on IoT now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.