If you double the number of experiments you do per year you’re going to double your inventiveness.
—JEFF BEZOS19
Bezos loves to say that thinking small is a self-fulfilling prophecy. It’s no surprise, then, that Amazon’s eighth leadership principle, one of the ideas Bezos uses to guide leadership at Amazon, encourages company leaders to think big. (Remember, Amazon’s leadership principles are different than the ten principles for successful IoT strategies outlined in this book. For a refresher on the difference, you can revisit my introduction.)
Amazon leadership principle number eight is “Think Big: Leaders create and communicate a bold direction ...
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