When a platform is self-service, even improbable ideas get tried, because there’s no expert gatekeeper ready to say “That will never work!” Guess what? Many of those improbable ideas do work.
—JEFF BEZOS, 2011 LETTER TO SHAREHOLDERS
Imagine for a moment that you own a business that provides a service to your community, a market, or an industry. To make your service the best in the world, you also design, build, test, and use innovative tools and capabilities that not only make your business better but can be sold to other businesses. Your business gets bigger and bigger because your service gets better and better, and your innovative tools become ...
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