The volume and variety of Amazon’s retail business are the stuff of legends, but the Amazon retail business is all centered on a rather simple concept—the flywheel. Consider the physics behind a flywheel: a rotating mechanical device that builds and stores more and more energy the more it rotates. In a business, there are certain forces that generate momentum. Thinking about your business as a flywheel—determining what factors will generate and sustain the most momentum in creating growth—will help you identify the most important levers of your business.
Bezos may have borrowed the flywheel concept from strategy guru Jim Collins, author of Good ...
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