The Anatomy of Persuasion

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Overview

Arthur “Red” Harrison Motley, the former chairman of Parade magazine, expressed the vital importance of persuasion in one short sentence: “Nothing happens until someone sells something.” Red Motley’s second career was preaching the importance of persuasion as a personal skill. He knew that persuasion is the fuel of all human activity. He knew it as the leadership force that anyone can apply to make things happen. Red Motley did much more than carry the message. He proved the power of persuasion personally through his leadership. He moved Parade from a small venture to a publishing giant with a weekly circulation of 20 million copies. It now sells more than 37 million copies weekly. Parade magazine is a monument to Motley’s personal ...