The Anatomy of Persuasion

5

The Persuasion Process: Part I

The second of the two thinking processes is the foundation of the persuasion skill you can use for the rest of your life. It meshes and interacts with the thinking process of the buying mind that you learned about in Chapter 4.

As a refresher, let’s recap what the first thinking process involved. If you frustrate the buying process in someone, you end the persuasion process right then. Anytime you doubt the ironclad validity of this truth, think of your own justified, negative reaction when someone ignores your RECOGNIZED NEEDS, inhibits your SEARCH, shortcuts your EVALUATION, or pressures you into a DECISION.

Now let’s look at the second part of the persuasion process. This, the method you can use to get others ...