10
Setting Your Objective
The keystone of a successful proposal is its OBJECTIVE. Your ability to set clear, concise, unambiguous objectives for your proposals is essential. The objective for any proposal will influence all the other parts. This chapter presents a few suggestions on setting objectives that will help you aim your proposals and keep them on target.
Your OBJECTIVE defines the purpose of your proposal. It governs the flow of your ideas and your logic throughout the persuasion process. It is the foundation of your proposal. It is you telling you what you want to accomplish with this proposal and nothing more.
Note that the word you appears three times in the last sentence. Could anything be more emphatic? The objective for your proposal ...
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