15

Building Your Own Proposal

If you have come this far, the probability is that you have reconfirmed your need to improve your persuasion skills and wish to forge ahead. If so, let’s take a moment to review where you are right now.

  • You know the mental process we all use whenever we make a decision to buy or not to buy anything (NEED, RECOGNITION, SEARCH, EVALUATION, and DECISION).
  • You know that to be successful your message must mesh with, complement, nurture, and influence that process.
  • By using the Outline Guide, you know exactly how to structure your messages so as to make this happen (AUDIENCE OBJECTIVE, NEEDS, NEEDS AGREEMENT, PLAN, HOWIT-WORKS, RESULTS [benefits], and NEXT STEP).
  • You probably agree that you lack only experience in building ...

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