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Selling Your Ideas to Higher Management
Most people who are part of an organization will tell you that one of their most difficult tasks is getting acceptance for their ideas from higher management. Even professional salespeople, those trained to sell products or services to outside customers, agree that selling their own ideas within their organizations is usually much harder than their regular selling work. Yet, although “internal selling” is difficult for most people, an anointed few seem to breeze through and get acceptance time after time. Why?
Obstacles
To answer that question, it is first necessary to analyze the task you face, paying particular attention to the obstacles, especially when several layers of management are involved.
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