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the archetypes of instrumentality and desire.         Carl Jung was a psychologist who had a profound influence on our thinking about personality and behavior. He developed the concept of the collective unconscious. He understood that our way of moving through life is affected as much by the common images held by a culture as it is by individual personality and personal and family history. Central to his thinking about what drives our behavior is the existence of certain archetypes.

An archetype is an inherited way of thinking, a mythic image that exists for all members of a culture. Within the image of an archetype is collected a whole ...

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