April 2012
Beginner to intermediate
256 pages
5h 49m
English
Content preview from The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 4
Build Trust
Trust men and they will be true to you; treat them greatly and they will show themselves great.
—Ralph Waldo Emerson
Apple does not like to hire arrogant techies who think they know it all, because as star employees will tell you, you can’t know everything. Just when you think you have it figured out, the demanding Apple customer will throw you a question, concern, or situation you simply haven’t prepared to address. The goal is not to impress customers with knowledge. The goal is to leave customers feeling special and to enrich their lives.
Apple looks for personality and for those who can handle “ambiguity.” If an employee has internalized the vision, knows the messaging, has engaged in fearless feedback, and trusts her ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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