April 2012
Beginner to intermediate
256 pages
5h 49m
English
Content preview from The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
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CHAPTER 12
Create Wow Moments
The brain remembers the emotional components of an experience better than any other aspect.
—John Medina
When Steve Jobs passed away on October 5, 2011, the world didn’t just lose one of its great visionaries, but it also lost an astonishing corporate storyteller. His presentations, “Stevenotes” as they were fondly called, had all the elements of a Broadway production, including a cast, drama, heroes, villains, and props. Most people use presentations to deliver information, often dryly. Steve Jobs gave presentations that informed, educated, and entertained.
The most memorable parts of Jobs’s presentations were what I call wow moments. These wow moments were carefully scripted and exhaustively rehearsed. It took ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.