April 2012
Beginner to intermediate
256 pages
5h 49m
English
Content preview from The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 17
Design Multisensory Experiences
Our stores are designed to create owners of Apple products and build loyalty.
—Apple mantra
The screens on MacBook computers are set at ninety-degree angles in an Apple Store. The screen’s position forces you to touch the computer, moving the screen to your ideal viewing angle. In One to One workshops, Creatives don’t touch the computer without permission. Instead they guide customers to find the solutions themselves. Everything is connected in the Apple Store for the purpose of encouraging customers to touch, play, and interact with the devices. iPads are connected to the Internet. iMacs, iPod Touches, and MacBooks are as well. Although the products have changed since the first Apple Store opened, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.