Book description
The first collection of cases on “big data” analytics for supply chain, operations research, and operations management, this reference puts readers in the position of the analytics professional and decision-maker. Perfect for students, practitioners, and certification candidates in SCM, OM, and OR, these short, focused, to-the-point case studies illustrate the entire decision-making process. They provide realistic opportunities to perform analyses, interpret output, and recommend an optimal course of action. Contributed by leading “big data” experts, the cases in The Applied Business Analytics Casebook covers:
Forecasting and statistical analysis: time series forecasting models, regression models, data visualization, and hypothesis testing
Optimization and simulation: linear, integer, and nonlinear programming; Monte Carlo simulation and risk analysis; and stochastic optimization
Decision analysis: decision making under uncertainty; expected value of perfect information; decision trees; game theory models; AHP; and multi-criteria decision making
Advanced business analytics: data warehousing/mining; text mining; neural networks; financial analytics; CRM analytics; and revenue management models
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Dedication Page
- Table of Contents
- Acknowledgments
- About the Author
- Contributor List
- Preface
- 1: Forecasting and Process Analysis
- 2: Optimization and Simulation
-
3: Decision Analysis
- Case 9. Narragansett Brewing Company: Build a Brewery
-
Case 10. Aluminum Versus Plastic: A Life-Cycle Perspective on the Use of These Materials in Laptop Computers
- Introduction
- The Aluminum Industry
- Durable Aluminum
- Sustainability Approach
- Computer Hardware Industry
- Competitive Landscape
- Integration of Aluminum in Product Design
- Consumer Electronics End-of-Life
- Life-Cycle Comparison of Aluminum and Plastic Laptop Cases
- New Business Development Initiative
- Case Challenge
- Exhibits
- Case 11. HealthCare’s Corporate Social Responsibility Program
- Case 12. PaperbackSwap.com: Got Books?
- Case 13. Stranded in the Nyiri Desert: A Group Case Study
- 4: Advanced Business Analytics
- Index
Product information
- Title: The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research
- Author(s):
- Release date: October 2013
- Publisher(s): Pearson
- ISBN: 9780133407372
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