Case 8. Publish or Perish: Scheduling Challenges in the Publishing Industry

Beate Klingenberg and David Gavin, Marist College

Introduction

Imagine yourself seated at a desk with a pen and a blank piece of paper. After a time, possibly as short as a few weeks, using ordinary words and your imagination, you craft a story that touches the hearts of millions. As a result, you become a millionaire many times over. If this scenario sounds impossible, then realize that it is exactly what J.K. Rowling accomplished with the Harry Potter series. Of course, if the author becomes a multi-millionaire, just think how profitable this project was for the publisher. It seems so easy, doesn’t it? If it were that easy, everybody could get rich writing books. However, ...

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