October 2013
Beginner to intermediate
224 pages
4h 2m
English
book
The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research
by Matthew Drake
Content preview from The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research
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Case 9. Narragansett Brewing Company: Build a Brewery
John K. Visich, Christopher J. Roethlein, and Angela M. Wicks
Bryant University
Introduction to Narragansett Brewing Company
Narragansett Brewing Company (NBC) was originally founded in 1888 in Cranston, Rhode Island, and it experienced tremendous growth right from the start. By 1908, the company was producing 196,000 barrels (1 barrel = 2 kegs = 31.5 gallons) annually, and the rapid rate of growth continued right up until Prohibition. NBC survived Prohibition, and in 1959 production reached 1,000,000 barrels. NBC reached its peak of popularity in the 1960s with 65% of the New England market share, and Narragansett was available at 80% of the bars in Rhode Island and 100% of the retail stores. ...
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