Case 14. Joe’s Coin Shop: Entry into Online Auctions
Charles A. Wood, Duquesne University
Introduction
Joe Murphy, founder of Joe’s Coin Shop, sits back in his office chair to reflect on his 15-year-old business. It sure has been tough over the last decade, but the last couple of years have shown a profit. Joe thinks it is going to finally be okay, but he still wonders about the future direction of his company.
Company History
Joe remembered earning an MBA from a local college and working for a major corporation before deciding to go into business for himself. Joe thought that there could be nothing better than running a rare coin shop. Joe had been collecting coins since the fifth grade, and he knew all about how they are graded, what dealers ...
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