The Art and Science of UX Design: A step-by-step guide to designing amazing user experiences

The Art and Science of UX Design: A step-by-step guide to designing amazing user experiences

by Anthony Conta
Released August 2023
Publisher(s): New Riders
ISBN: 9780138060275

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Book description

Today, every product or service needs to delight its usersand that means delivering an outstanding user experience (UX). In this full-color guide, leading user experience designer, Anthony Conta, guides you step by step through crafting these exceptional user experiences. The Art and Science of UX Design introduces a complete human-centered design framework for success, using practical examples based on his pioneering experience in the field.

Learn to apply design thinking to understand your users wants, needs, goals, and frustrations as you transform empathy into one of your most powerful design tools. Once youve defined the right problems, youll master proven ideation techniques to quickly create promising solutions. Youll walk through prototyping preliminary designs, testing and refining them based on users actual reactions, and clearly communicating all youve learned so colleagues can build what youve envisioned. Finally, youll learn practical ways to continually iterate and improve your offerings so they stay competitive (and delightful) far into the future.

  • Go in depth on how to do UX design by walking step by step through the design thinking process

  • See how theories and best practices apply to real-world examples of projects and designs

  • Complete exercises that take you through an entire UX design project, end to end

  • Learn research techniques for how to solve a problem such as conducting surveys, user interviews, and affinity mapping

  • Practice top ideation techniques, like brainstorming, sketching, and mind mapping

  • See how you can bring your design ideas to life and test them with users

  • Discover strategies for creating your own portfolio, using the exercises you complete with this book

With his deep design expertise and an unwavering commitment to teaching, Anthony can bridge the worlds of UX design and education in ways few people can. Im confident this book will prove to be an invaluable resource for anyone interested in learning both the craft and the process of UX design.

Professor Craig MacDonald, Pratt Institute

Anthony is exceptionally skilled at dissecting complex problems and translating them into delightful, intuitive design solutions. He brings that same thoughtful approach to demystifying UX Design and helping others understand the core fundamentals in an approachable and engaging way.

Mark Sherrill, VP of Product Design

Table of contents

  1. Cover Page
  2. About This eBook
  3. Title Page
  4. Copyright Page
  5. Dedication Page
  6. Table of Contents
  7. About the Author
  8. Acknowledgments
  9. Foreword
  10. Introduction
    1. The UX Design of This Book
  11. Chapter 1. Understanding Human-Centered Design
    1. What Is Human-Centered Design?
    2. How Are Products Built?
    3. What Is User Experience, or “UX”?
    4. What Is UI?
    5. Cognitive Overload
    6. Let’s Work Together!
  12. Chapter 2. Using Empathy as a Design Tool
    1. Types of Research
    2. Surveys
    3. Preparing for User Interviews
    4. Conducting User Interviews
    5. Affinity Mapping
    6. After You Empathize, You Define
  13. Chapter 3. Defining the User’s Problems
    1. Where Are You in the Design Thinking Process?
    2. Personas
    3. User Journey Mapping
    4. The Problem to Solve
    5. Competitive Research
    6. After You Define, You Ideate
  14. Chapter 4. Exploring Ideation Techniques and Tools
    1. Where Are You in the Design Thinking Process?
    2. Ideation
    3. Conceptual Ideation
    4. Visual Ideation
    5. Relational Ideation—New Ideas Out of Existing Concepts
    6. Prioritization
    7. After You Ideate, You Prototype
  15. Chapter 5. Prototyping Solutions
    1. Where Are You in the Design Thinking Process?
    2. Prototyping
    3. Task Flows
    4. Wireframes
    5. After You Prototype, You Test
  16. Chapter 6. Testing Your Designs
    1. Where Are You in the Design Thinking Process?
    2. Testing
    3. Usability Testing—Plan and Define
    4. Usability Testing: Recruit and Conduct
    5. Usability Testing: Analyze Results
    6. Usability Testing: Presenting Findings
    7. After You Test, You Implement
  17. Chapter 7. Implementing Your Designs
    1. Where Are You in the Design Thinking Process?
    2. Implement
    3. User Stories
    4. Flow Charts
    5. Style Guides
    6. Design Systems
    7. Delivering Designs
    8. The End of the Process?
  18. Chapter 8. What’s Next?
    1. Writing a Case Study
    2. Creating Your Portfolio
    3. Giving Feedback
    4. Receiving Feedback
    5. Working with Other Disciplines
    6. Choosing a Role in the Industry
    7. Where Do You Go from Here?
  19. Appendix: What Good Looks Like
    1. Chapter 2: Using Empathy as a Design Tool
    2. Chapter 3: Defining the User’s Problems
    3. Chapter 4: Exploring Ideation Techniques and Tools
    4. Chapter 5: Prototyping Solutions
    5. Chapter 6: Testing Your Designs
    6. Chapter 7: Implementing Your Designs
  20. Index
  21. Pearson’s Commitment to Diversity, Equity, and Inclusion

Product information

  • Title: The Art and Science of UX Design: A step-by-step guide to designing amazing user experiences
  • Author(s): Anthony Conta
  • Release date: August 2023
  • Publisher(s): New Riders
  • ISBN: 9780138060275