To practice design, it is crucial that we maintain our perspective. When thinking about a user’s experience with a product, we need to keep that user front and center in our minds. Our solution should benefit the user—it should consider their wants, their needs, their goals, and their frustrations.
The single biggest reason that products fail is misalignment with the people who use them. All too often designers meticulously craft a round peg only to be baffled when users with square holes are uninterested. But how could this happen? How can we, as designers, avoid making products that frustrate ...
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