Chapter 2
Using Empathy as a Design Tool
The first step in the design thinking process is to empathize—to imagine ourselves standing in the users’ shoes, look through their eyes, and feel what they feel. This allows us to better know their like and dislikes, what motivates them, and what gets in their way.
To accomplish this, we need to conduct research with our users. We can conduct lots of types of research, but one of the most common types (which we will go into depth about) is to talk with our users and hear from them directly. Through conversations, we learn more about their experiences and begin to develop the empathy we need.
Empathizing ...
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