CHAPTER 10
Creating Looks
The creation of “looks” is probably why some colorists make as much as CEOs of Fortune 500 companies and drive around in Lamborghinis. This is the sexy stuff. It’s also the stuff that is virtually unquantifiable. It’s part of what takes color correction from craft to art.
And after a recent trip to New Hat in Los Angeles to visit Bob Festa, I got a glimpse of how it can even be like menu writing at a good gourmet restaurant. As I sat with Festa, he showed me a wide range of looks that he’d created and stored. Like a guitarist with names for each of his treasured axes, Festa did not simply call his looks by some technically accurate name, but with creative descriptive flair that did as much to sell the effect to the ...
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