Preparing the Report
Data from face-to-face interviews are typically collected, analyzed, and summarized into themes that are illustrated by representative verbatim quotations from respondents. When it comes to analyzing and interpreting the feedback, the first thing to do is to look for patterns in the data. How did people describe strengths? How did they describe weaknesses? What sort of examples were provided? Did more than one person observe or comment on the same critical incident? Were there differences of opinion across relationships? Did direct reports, peers, and bosses agree or disagree? To what extent is there consistency among groups of interviewees? Once themes have been established, the next step is to substantiate them with ...
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