Part 2 Business Communication

CHAPTER 9

Nature and Process of Communication

“For communication to be effective, there has to be both information and meaning. And meaning requires ­communication.”

—Peter F. Drucker

Upon completion of this chapter, you should be able to:

  1. Know the principal concepts of communication.
  2. Understand the communication process and its elements.
  3. Know why communication succeeds or fails.
  4. Recognize the techniques that help in communicating a message accurately.
  5. Understand the universal elements in communication.

COMMUNICATION AT WORK

Mr Dutta’s supervisor assigned him the task of meeting two of the company’s most important clients on a given day. One of the meetings was more urgent, so Mr Dutta decided to see that client ...

Get The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial