Chapter 4The Design Process

The Conceptual Design: Visualization—Landing a Visual Concept

Filmmakers tell stories. The ideas and emotions evoked by screenplays must transcend the page to be captured within the rectangle of a phone or movie screen. What is captured and how it is organized and presented defines the telling of the story. The visual translation of the written word is the visualization process.

Words of a newly read screenplay spark images on the mirror of the imagination. It, in turn, reflects the images back to a hand poised on a digital drawing stylus, magic marker, or cell phone video camera button, waiting to record the initial dialogue of visual inspiration. The imagination alone does not necessarily drive this process; the ...

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