chapter 14Key #5: Playing the Entire Game

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In sports or in business, people really want to be "in the game"—they don't want to just sit on the sidelines as spectators. They want to be part of the adventure of their business. In 1985, John Fogerty, of Creedence Clearwater Revival fame, recorded a memorable song about baseball called "Centerfield." While it never became the official theme song for the Cleveland Indians, you'd have a hard time attending an Indians game where they didn't play it at least once. The key lines go, "Put me in, coach, I'm ready to play . . . I spent some time watching from the bench . . . don't say it ain't so, you know the time is now . . . Put me in ...

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