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The Art of Music Publishing by Helen Gammons

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CHAPTER

Corporate social responsibility in the twenty-first century – making the case for business responsibility in the creative industries

15

Rod Aaron Gammons, Managing Director, Appleworld Distribution

The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.

Hunter S. Thompson

DEFINITIONS

•  Corporate social responsibility (CSR) – Broadly speaking, CSR refers to “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”, as defined by the European Commission.1

•  Sustainable business – This means “development ...

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